Ladies & Seaweed

Finally what many of us have been waiting for - A top line of beauty products that are organic! At Select Collection Spa we have just released the line VOYA, based on hand picked seaweed from the coast of Ireland. We are the first spa in Stockholm to offer treatment and products from VOYA. I have tried many creams and products in my life and must say these really work! One of the great things with organic products is that they contain less water than syntetic products. This means they don't dry your face and are more concentrated of the minerals and vitamines that they contain.

At our lauch evening for VOYA, we invited Caroline Cedermark who represent the brand in Sweden. We also invited lots of women - a Ladie's Night at Select! Everyone loved the products

Attentive women learning about VOYA

Caroline's presentation with lots of useful information

Ladies in a great mood this evning. Eva and Lena together with me.

Kanthi and Samanta from International Women's Club

Winner of the lucky draw of the evening, Anna-Karin Gradin. She will receive a wonderful Six Senses Massage

Our lifestyle boutique now filled with beautiful new items for the spring!

Sponsoring WaterAid

I attended an other charity gala for WaterAid on Saturday. It was organized at the beautifully located Rönneberga Hotel in Lidingö, and Steffo Törnqvist, a truly fun media profile. Select Collection donated a spa package from our spa, and a weekend trip to London!

Secreatary General for WaterAid, Cecilia Chatterjee-Martinsen with her husband Neil Chatterjee

Together with Sven-Erik Skogfors from WaterAid

Jan Eliasson, who has a big heart for WaterAid, is today the CO Pilot of United Nations.. together on stage with Steffo Törnqvist

A cheque of 300 000 SEK

Jan Eliasson together with performing artist, singer Marika Willstedt

Party with The President

Our anniversery in Finland was celebrated together with our honoured guests and the honorable President Martti Ahtisaari, the Nobel Peace Price winner and Chairman of CMI. We are so happy to announce that we raised approximately 64 000 EUR for people in need

President Martti Ahtisaari talking about CMI's work

Enjoying dinner in the company of President Ahtisaari

My good friend Kim Nyberg (left) joining on stage and showing great vocal skills

With Claes-Henrik "Poppe" Taucher, Honorary Consul of Mauritius in Finland

Yes we are the best!

Max relaxing after hard work organizing the evening

Mingle Party in Copenhagen

Celebrating the 20th Anniversery  in Copenhagen. It was a great mingle party and party with our honoured Danish guests and our lovely travel industry partners.

General Manager Four Seasons Sharm el Sheikh, Sebastien Carre

With Leanne Hucker from Trisara at the work shop where guests could mingle with our hotel partners

With Frauke Hinrichs from One&Only

With my long time friend and collaboration partner Micheline Perisson from Beachcomber hotels

Mr and Mrs Lars Matell-Hyllestad, lucky lottery winners of 7 nights at Beachcomber  

The party was at beautiful, exclusive Nimb Hotel

After the party I was invited for dinner by the Beachcomber team; Patrice, Micheline and Jacques



Grand Evening in Oslo

Another fantastic evening was held at Grand Hotel Oslo on Tuesday. The guests enjoyed the new brochure and a wonderful dinner. They also had time to have a chat with our suppliers who come straight from our hotels and resorts to give first hand information.

The winner of a great experience of 7 nights at Paradis in Mauritius on stage together with me, Patrice from Beachcomber and DagÅge, Country Manager Oslo

Arja took us on a trip around the world by her own world of music

Thank you Intercontinental Hua Hin

I received this beautiful sculpture from Director of Sales and Marketing Ms Nattapun Runyasewa at Intercontinental Hua Hin. It is truly wonderful to receive such a nice and personal gift for the Select Collection 20th anniversery and to know that we have such great partners as the Intercontinental.

This now sits in the cabinet in my office

Beautiful and personal inscription

Office Covered in Roses

Our Stockholm office is covered in roses from last week's event at Grand Hotel. They were decoration on the stage and tables for our 20th anniversary dinner.

These are very special roses, grown in Quito Ecuador and attended with special love by the owner John Nevado of Nevado Roses. A big Thank You to John for this wonderful contribution to our evening!

John knows that my favourite color is white ...

Spa clients waiting for their beauty treatment or massage can now enjoy the view of these fantastic flowers

After Party

When the guests had left after our wonderful evening at Grand Hotel in Stockholm, we celebrated with a drink.

From the Select staff; Max, Fredrik, me, Hanna and Emma

Ladies in white! Cici, Valerie an me in matching gowns

With one of our long time suppliers Roberto Viviani from Wilderness

A Grand Evening

First out of the gala dinners to celebrate our 20th Anniversery and the launch of the new Select Collection Brochure, was Stockholm. On Monday we had a fantastic evening together with 350 of our best clients, suppliers and staff at Vinterträdgården, Grand Hotel.

We also held a charity auction for Water Aid to contribute to their great work in helping people all over the world get access to clean water. Jan Eliasson was guest of honour of the evening. Hotel nights at wonderful hotels were auctioned, and our valued clients put bids that together gave 440 000 SEK to WaterAid. Thank you!

Our entertainer for the evening, Arja Saijonmaa opened with a medley on songs from different parts of the world - Argentina, Greece, France and New York

Together with Deputy Secretary General of the UN Mr Jan Eliasson

Ulrika and Tommy from Select Collection greeting our guests at the entrance of Grand

Preparing For The Big Launch

It has been a hectic week. Our launch of the fantastic new brochure has taken place with wonderful celebrations in our Nordic countries. But to prepare for the big launch, we of course needed to be on top of each and every new hotel and destination. That is why we started the week last weekend with a Product Weekend on the countryside outside Stockholm.

Two full days of conference, and in the evening some fun and a great dinner.

The new brochure!We went through each of the 468 pages and shared our knowledge about the hotels

Select staff from Sweden, Finland, UK and Norway enjoying the dinner. We were 32 people in total.

With Johan from the Stockholm office

More will come on the rest of the weeks celebrations!



Four Seasons invite

Me and my son Jonatan were invited to the Four Seasons Resort in Marrakech this weekend. It was a Recognition Event organized by the Management of Four Seasons Hotels and Resorts.
It was a fantastic weekend and a big thank you to the General Manager Jean Claude Wietzel and his team. They did a fantastic job. I also want to thank you Four Seasons for the generousity and I feel very privileged to be the only Nordic Travel operator invited to this unforgettable event.

Welcome ceremony for 120 guests from the travel industry

Welcome to suite 212

The view from our suite

An other beautiful view

Lobby view

And the lovely roses of Marrakech

Maud Licari, the Leisure Regional Sales Manager, a lovely person. She and her boss, Jean-Pierre Soutric are always taking good care of Select Collection and our valued clients.

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Island Tour

Sunday, Jonatan and I had our day off and we were invited by our new friends, Chad and Greg and their families to have a beautiful tour of the island of Anguilla.

Driving down to Crocus Bay, where we had a lovely lunch at the beach.

Davida is the place where we enjoyed our lunch and great live music

Great day and great company!

View from hole 18 at the Greg Norman Championship golf course.

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