Launching our Collection

Our grand launch of the new luscious Select Collection brochure – the climax of a year of intense work. 

Select Collection 2014-2016
featuring my choice of the world's best resorts

A road show representing some of our wonderful Select Collection resorts began at the Grand Hôtel in Stockholm on Monday, then moved on to Finland, Stavanger (tonight), Oslo (tomorrow).

A good way to start a sparkling evening

In Stockholm we kicked off with champagne, and a workshop where our 320 guests could meet the hotel representatives. Then we moved to the Grand Hôtel’s historical Winter Garden for a 3-course dinner and entertainment by Måns Zelmerlöw. 

Nice smile from Narelle McDougall at the dinner  -
representing Anantara at the Road Show

Måns in action

In the Winter Garden

One highlight of the evening was the delivery of our new brochure to all the tables, accompanied by sparklers to suit the glamour of our publication, which is a fashion statement as well as a guide on the best places to stay worldwide. 

Another highlight was the auction of fabulous luxury holidays in paradise locations. "Haute Couture Holidays"

Måns presents Niclas Forsman the auctioneer
- auctioning luxury holidays

Successful bidding won Marie Klingspor & Henrik Ekberg
 a stay at the Crusoe paradise Soneva Fushi, and
nights in urban luxury at The Arch London.
It was his birthday and Select arranged a cake for him

All the money went to Hand in Hand. Our guest speaker was industrial magnate Percy Barnevik, who explained how Hand in Hand never gave charity but enabled people to pull themselves out of poverty by creating small businesses and ways of being self sufficient. Each business brings a whole family out of poverty.

With Percy Barnevik after his powerful speech

At the auction in Stockholm SEK 406000 was brought in, all of which will go to Hand in Hand.

In my speech I explained:

“You always have to give when you receive, and therefore it is part of my long-term future visions and challenges to help, to an even greater extent, poor and vulnerable people. Percy Barnevik and Hand in Hand are a great inspiration to me.”